The Psychology of Colour in Branding and Marketing



The Psychology of Colour in Branding and Marketing Thirumurugan. V*, Indira Priya K G** Assistant professor, Bannari Amman Institute of Technology, Sathyamangalam.* 3rd year, Bannari Amman Institute of Technology, Sathyamangalam**

Email: thirumurugan@bitsathy.ac.in*


ABSTRACT Colour has a significant influence in drawing out the photo of inside territories by means of coordinating the hues

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